After years of development, protest and regulatory red tape, the first genetically modified, non-browning apples will soon go on sale in the United States.
The fruit, sold sliced and marketed under the brand Arctic Apple, could hit a cluster of Midwestern grocery stores as early as Feb. 1. The limited release is an early test run for the controversial apple, which has been genetically modified to eliminate the browning that occurs when an apple is left out in the open air.
Critics and advocates of genetic engineering say that the apple could be a turning point in the nation’s highly polarizing debate over genetically modified organisms (GMOs). While genetic modifications have in the past been mainly defended as a way to protect crops, the Arctic Apple would be one of the first GMOs marketed directly to consumers as more convenient.
“What companies are desperate for is some really popular GMO product to hit the market,” said McKay Jenkins. “Any successful product could lift the cloud over GMOs.”
Industry executives predict the apple could open a whole new trade in genetically engineered produce, potentially opening the market to pink pineapples, antioxidant-enriched tomatoes, and other food currently in development.
“We see this as less about genetic modification and more about convenience,” said Neal Carter, founder of the company that makes the Arctic Apple. “I think consumers are very ready for apples that don’t go brown. Everyone can identify with that ‘yuck’ factor.”
GMO critics say they are hopeful, however, that consumers will continue to show skepticism about the produce. Despite a growing consensus in scientific circles that GMOs pose little risk, environmental and consumer groups have successfuly mounted campaigns against GMOs over the past 30 years, successfully limiting the practice to commodity crops like soybeans and corn.
Anti-GMO groups have successfully pushed for GMO crop bans in places like Boulder County, Colo., and Sonoma County, Calif., and several major food brands have agreed not to use GM ingredients. Critics have also questioned how consumers will be able to judge the freshness of sliced apples when they don’t brown.
“This apple is understudied, unlabeled, and unnecessary,” said Dana Perls, the senior food and technology campaigner with environmental nonprofit Friends of the Earth. “It’s only a matter of time before consumers realize they’re being falsely marketed to … And then there will be an uproar.”
Most Americans already consume a large number of GMOs or GMO-derived ingredients every day. Over ninety percent of all corn and soybeans grown in the US are engineered to improve agricultural efficiency and withstand frequent pesticide applications. The resulting corn and soy are frequently fed to animals intended for human consumption, or routed into processed foods as corn starch, corn syrup, soy lethicin and dozens of other derivatives.
This non-browning technology could theoretically be applied later to any number of tree fruits, including pears and cherries, which Okanagan’s scientists have already begun to research.
Source：China Daily