Start again "assured Breakfast Project" can "be popular"?

CreateTime:2013-06-07 Count:129

 

December 3, 2010, Jiaozuo City, assured Breakfast Project was officially launched, this time for breakfast project is the Ministry of Commerce in the country to promote the ease breakfast project is also part of Henan Province in 2010 ten livelihood projects. Unfortunately, this times assured Breakfast Project in 2011 after one year of operation being 'stranded' .2013 on April 6, Jiaozuo City, assured Breakfast Project started again, this 'Breakfast at ease' project started two months operating situation, 'assured Breakfast 'Do you make sure to let the public be assured? such a real livelihood projects, people need to be assured of such a project is started again, the next step how to walk, how to explore new development model?

 

□ East this reporter Geng Caixia / Ventura

The Present assured Breakfast Project

Assured Breakfast Project started again popular with young professionals and students love

 

[Live] Breakfast at ease by the young office workers and students love April 6, Jiaozuo City, assured Breakfast Project started again at Station Square, the public and saw more than a year later assured breakfast(http://www.best-news.us/).

 

May 27 at 7:30 am, the reporter went to the democratic road eighteenth Jiaozuo City School (hereinafter referred to as 'eighteen', opposite bus stop at the park to see a written 'Breakfast at ease' mobile food vans, wagons Within clean, glutinous rice cakes, buns, bread, sandwiches, milk, porridge and other species-rich, one wearing a red cap, white mask, dressed printed with 'Breakfast at ease' on the red aprons staff are busy people take from the box buns.

 

The staff called Gu Fenlan, 2010 Jiaozuo start breakfast at ease when she was just eighteen across from selling breakfast at ease, starting April 6 this year, she re-joined the ranks of breakfast at ease. Gufen Lan told reporters, her daily 5:00 am on the 'spread out' and other distribution, and business confidence since the breakfast project, regardless of wind and rain, and never 'absent' over one day. 'careless two days before a cold rain this morning, especially uncomfortable, did not want spread out, worried customers find, endured the disease eventually come(News News http://www.best-news.us/). '

 

'There buns do? '' Sandwich is there? '' To a bun and a cup of nutritious porridge! 'Crossing eleven people come to ask. Gufen Lan said that the morning come to buy basic office workers and students, most of them was previously the old customers.

 

Lived in two hospitals across the family member courtyard Miss Chang to work in the new area, as long distances to work, there is no time to cook breakfast. Previously difficult to find relief for breakfast, only some random breakfast shop to go to the streets. 'Environment is poor, Montreal throw are napkins, fried cake of oil did not know what oil and eat breakfast, you can only make do with eating some Hu soup, fritters, dumplings, etc., not only a single species, and health status makes it difficult to be assured. 'Zhang said Miss.

 

'Today, rest assured that breakfast meals provided in the bus schedule at very convenient, every day I have to buy one in the stalls and a cup of black glutinous rice cake, brought units to eat.' Miss Chang said, before the rest eaten breakfast, taste Yes, eating at ease, this species more abundant than before, preferring to eat.

 

28 May 0700, the reporter went to the eastern side of Jiaozuo City Street Primary School a happy assured breakfast pavilion, many students are buying breakfast.

 

'Up to this point, students, parents welcomed, both health and nutrition, do not waste time, three or four dollars can eat.' Is to send their children to school, Ms. Lee said, rest assured that breakfast is not only health, but species-rich, eating can be assured to send his son to school every day, will buy two meat buns and a cup of milk, only five dollars, the price is very affordable.

 

[Distribution] 33 outlets you can get assured Breakfast

So, again this year started, Jiaozuo City, the total number of outlets, where can I buy breakfast at ease?

 

Reporters learned that, there are the first batch of 33 vehicles in the planned breakfast business outlets began selling breakfast at ease. These network operators are mainly concentrated in the urban main streets, hospitals, schools and office buildings nearby.

 

The specific location distribution: Fa Yuen Street and Democratic Road, Industrial Road and Chaoyang Road, Jiefang Road, with the word, Puji Road and slag Road, Jianshe Road and Nantong Road, Jiefang Road and Yee optical path, Tanan Road and Station Road intersection, City People's Hospital, City Second People's Hospital, City Hospital, Central Hospital of People's Liberation Army ninety-first, coke East Mine Hospital, Eastern Ring Road Primary School, Jiao West Primary School, Central South a little, two little South Central , Plano schools, municipalities No.12 High School, City seventeenth School, Jiaozuo four, the martyr streets clean schools,

 

City Vocational Education Center School of Art Campus, democracy Luther Keshi, Aeolus Tyre Co., Articles bridge, Coke Road and Industrial Road intersection near the kindergarten silver moon, as well as the train station, People's Park, South Gate, Ca Mau Yuejin Road, Jiaozuo Power Plant Market , Yi optical path a bus terminal, Youth Road, Puji-circuit built family member courtyard, etc..

 

The Quest assured Breakfast Project

5000 m2 closed 'big kitchen' Using standardized production

 

Start this 'Breakfast at ease' in Jiaozuo public Wyatt Food Co., rest assured that breakfast procurement, processing and distribution process is assured? June 30, the reporter personally came to rest in the station area of ​​food processing and distribution center breakfast project were to experience , learned that in addition to uniform production, unified procurement, unified distribution assured breakfast every morning delivery trucks will be on time delivery to all assured breakfast business outlets, to ensure product quality and safety and hygiene. [purchase] unified use regular manufacturers of raw materials and 'ask for' inspection report

 

According to the China Food Co., Ltd. Deputy General Secretary Wyatt build a new introduction, rest assured that the purchase of raw materials breakfast links, all oil, meat and other raw materials are made of regular factory product, each batch of raw materials into the factory inspection report must be obtained. Products storage, process are strictly controlled, but also for factory defect rigorous testing. 'In addition to uniform production, unified procurement, unified distribution assured breakfast, every morning we arranged a special delivery vehicles assured breakfast time delivery to every business outlets to ensure product quality and safety and health. '

 

Division manager, said the company assured daily breakfast for each stalls selling products to implement the recall system, every morning, 10:00, delivery trucks arrive at each of the remaining stalls breakfast products, unified recovery and returned to the company, not the next day to re- sales in order to ensure that people really enjoy their breakfast.

 

[Experience] 5000 m2 closed 'big kitchen' All use of standardized production

 

June 30 afternoon, the correspondent Wyatt Food Co., Ltd. in China under the leadership of Secretary Manager, into the closed 'big kitchen', an area of ​​5000 square meters all adopt standardized production. Specialized tour along the channel, the reporter in-depth assured Breakfast workshop, through the bright and clean windows, rest assured that breakfast production process at a glance. huge workshop clean, unified mechanized production equipment, the reporter saw, before entering the production plant, the workers have to go through strict disinfection, replacement on uniform white overalls and rubber boots, wear a mask and hat.

 

Reporters in the cooking area to see that after more than one hour in boiling heat sealed instant porridge after being transported into the cooling pond through cooling in nutrition porridge area, glass cup rice pudding in the pipeline filling. Reporter noted workers from time to time chosen at random from the production line of rice pudding aside electronic scales. pasta, West Point area of ​​workers per pack a bun, the same should also put an electronic bench scales. saw reporters puzzled, Division manager explained , so that the load detection is to eliminate substandard products to ensure that the public eat porridge buns and quality are the same.

 

Into porridge area, the reporter saw several similar boiler 'big guy', this is the original production of nutritious porridge, 'Artifact' - retorting. Division manager, told reporters that the public be assured outlets to buy a variety of nutritious breakfast porridge, After the rice is filling, retorting 121 ℃ high temperature and pressure cooking, do not use any preservatives and additives, shelf life of up to six months. 'This porridge practice different from ordinary porridge, brown rice, green beans and other raw materials and sugar mixed directly into the container, unified cooking, to ensure no loss of nutrients porridge. 'company manager said.

 

Reflection assured Breakfast Project

Create competitive products and features to increase government support

 

[REVIEW] twice assured Breakfast Project 'stranded' in 2003, Jiaozuo City has launched the 'one hundred ease' breakfast project, but after five years on the market disappeared.

 

December 3, 2010, Jiaozuo City, assured Breakfast Project was officially launched with a few years ago, 'one hundred ease' breakfast project is different is that this project is the Ministry of Commerce breakfast across the country to promote the assured Breakfast Project also part of Henan Province in 2010 ten livelihood projects. Unfortunately, this assured Breakfast Project in 2011 after one year of operation being 'stranded.'

 

This year in Jiaozuo City Bureau of Commerce and other departments to actively coordinate efforts, rest assured Breakfast Project contractor companies - Henan Civil Aviation Food Co., Ltd. was incorporated in Jiaozuo City, Jiaozuo public Wyatt Food Co., combined with breakfast engineering problems with the Anyang City Food Co., Ltd. Ding is still fresh combination, once again invested 5 million yuan in 2012, the production processing and distribution center has been upgraded and the upgrade and expansion, leading to suspension of operations assured Breakfast Project in April 6, 2013 to start again.

 

[Highlights] combination booster assured Breakfast Project

Assured Breakfast Project set sail again, and the differences compared to last?

 

Jiaozuo public Wyatt Food Co., Ltd. Deputy General Secretary Jianxin, said Ding is still fresh in Anyang City, Henan Province Food Co., Ltd. is the only national staple food processing and distribution center construction of pilot enterprises, with mature Breakfast at ease management model, the domestic industry has been recognized This time, China Yue Food Co., Ltd. is not only in the management of the introduction of the 'Anyang model', also has been recognized by the people in Anyang assured breakfast products brought Jiaozuo.

 

In addition, through the upgrade, Jiaozuo City, assured Breakfast Project equipment is also more advanced and perfect, according to company manager, and Anyang different, this time they invested in Jiaozuo has more than 100 million purchase of a set of retort equipment, cooking at high temperatures under high pressure, do not add any preservatives and other additives, such as the production of instant pudding porridge product shelf life can reach six months, its quality is not less than the market Yinlu rice pudding, with the blessing bowl, and other similar products. Division manager said, with the production of this equipment will not be a single porridge products sold in Jiaozuo, Anyang will later distribution to other places, and into the supermarket.

 

Not only that, in the future people eat breakfast at ease Jiaozuo also different from the past, will be listed on a new look due to the equipment used in the past is not enough power steam, steamed buns like bread, is fallen down, and now switching to natural gas power, steamed buns flat problem does not occur, the quality will be greatly improved.

 

[Thinking] to create their own competitive products and specialty Government's increased support

 

Although the project has been re-assured breakfast on the road, but how to avoid making the same mistakes, really alleviate many places have appeared for breakfast itch?

 

During the interview, Jiaozuo City, some of the 4050 staff assured breakfast this extra support for livelihood projects, of which there are many people in 2010 joined the ranks of relief breakfast sales through assured breakfast project back on the job. They combine past experiences to talk about such a view: 'livelihood projects should vigorously support the Government, the relevant departments should intensify support, so as to reassure breakfast works smoothly.'

 

Public He believes that breakfast is the low-profit industry, mainly by the Government to promote, should draw breakfast Zhengzhou and other places to carry out relief works learned to avoid cumbersome procedures such as approval breakfast outlets, stalls less time to shut the shop staff was chased expulsion and other problems, to Breakfast at ease and create a good space for development, he also believes that breakfast assured producers have to work hard to build their own competitive products and features, so as to cope with the strength of the impact of unlicensed stalls breakfast this time of what can go assured Breakfast Project How far, and ultimately to accept the market test, have high hopes for the rest of the public breakfast project remains to be seen.

 

[Planning] 'Breakfast at ease' into the supermarket to meet the public demand for more

'Breakfast at ease' project still far way to go next, how to become a popular public's mind works?

 

In this regard, Jiaozuo public Wyatt Food Co., Ltd. Deputy General Secretary Jianxin, said the first step, breakfast outlets throughout Jiaozuo City streets, so that the public to go out after breakfast not far from assured you will find meals for the public provide greater convenience.

 

The second step, Meals on Wheels converting fixed meal kiosks. Currently, only a few meals a fixed meal kiosks in the future to replace the unity, so that the public is more intuitive understanding of sales assured breakfast place.

 

The third step is to expand industrial production, processing for unique nutritional porridge, into the supermarket, so that the public can always drink of taste unique nutritional porridge.

 

Jiaozuo Municipal Bureau of Commerce official said, the choice to determine 'assured Breakfast Project' contractor companies, require the contractor companies must achieve a unified brand and unified image, unified product, unified service, unified distribution, unified management, these are precisely the Commerce Department << staple food processing and distribution center construction specifications >> and << >> Breakfast operating norms of the important evaluation criteria. factory sealed centralized production and unified distribution, effectively ensure that the public health ingest breakfast, rest assured.

 

Reporter's notes

'Breakfast at ease' project requires multi-sectoral cooperation and regulatory

 

'Breakfast at ease' the biggest selling point is that 'rest assured' word, but to really achieve 'quality assurance, reassuring' easier said than done? It involves raw food production, processing, storage, distribution, sale of all aspects of the quality requirements prison, health, business, and urban management and other departments of the coordination, cooperation and supervision in place, any one part of the problem will not work. 'Breakfast at ease' since it is the government promoted a popular project, hope the government will strengthen the 'Breakfast at ease' food safety supervision, to establish an effective, everyday, strict quality testing and monitoring mechanism to ensure the 'Breakfast at ease' production, distribution and sale of every aspect no problems, so that 'Breakfast at ease' real reassuring, so that Huimin project further.


Source: Best-news

Copyright © | Bor S. Luh Food Safety Research Center  of Shanghai Jiao Tong University 2015