Shanghai for the strategic position is very important to drink cold drinks industry, currently including Coca Cola, Pepsi, unified, Unilever, InBev Budweiser, Danone, etc. Kangshifu drinks giant at home and abroad to China headquarters in Shanghai. This reporter recently from Shanghai City Beverage Industry Association was informed that, Chinese drink cold drink industry has entered a stage of stable development.
Classical flavor to lead the market
In recent years, the Yangtze River Delta region of the drink beverage market brand concentration trend more evident, shaping the “classic” to become the market mainstream. In the “2013 eighth China (Shanghai) drink cold drink Carnival and high-level annual meeting” upload of information, many brands of classic taste has become the sales of billion yuan level items: such as wall’s Road, magnum ice cream, Erie Qiao Yue hereby ice cream; the sprite pack beverages, zhengguanghe drinking water; at present cold drink (drink) including DQ storm series.
Industry organizations to actively promote the brand construction, Shanghai City Beverage Industry Association of drinking water in the city to carry out the “urban drinking water safety brand” brand activities, including Aquarius, farmer spring, Yanzhong, ice dew, Nescafe, Waterman 10 brand has occupied most of the drinking water market in Shanghai more than 80% Market share.
New flavors to come on stage in succession
According to the monitoring of consumer research center network, the number of new products listed in 2013 of the same year increase compared to drink cold drinks 15%, new tastes, new products, new packaging has become a highlight. In the new taste, pulsating vitamin drinks launched new mango flavor, Coca Cola’s maid also introduced including fruit mango products, bright 2013 also launched a latte espresso coffee ice cream, Ice Queen Victoria C DQ launched the selected series (four flavors of ice cream). In the packaging, Coca Cola launched coke network language version of the new packaging.
Cold drink price does not rise this year
Cost 2013 most enterprises by strengthening the management mode of self digestion. Some big brands such as packaging capacity of Pepsi, Coca Cola and other drinks increased from 500ML to 600ML, but retail prices did not rise.
With the drinks (cold) the rapid development of the industry, Shanghai took the lead in the national implementation of “Shanghai City catering service food made-on-site license management implementation measures” and “the local standard of beverage and food security”. Such as COCO can be happy lemon tea, selected.
Source: Credit Card