Have you ever been Orion potato like 100% free of trans fatty acids, but also thin, the advertisement temptations? But you know do not know trans fatty acids labeled 0 does not mean completely free? March 10, the chips will be punished for alleged false advertising fined 50,000 yuan Shanghai industrial and commercial sectors. According to relevant regulations, when the trans fatty acid content ≤ 0.3g/100g, can be labeled as content of 0 even if labeled content of 0, but the fact that it may not be absolutely no trans fatty acids.
March 10, the Shanghai industrial and commercial department, said the 2013 total of investigate all kinds of false advertising law cases 3140, and published 12 typical false advertising law, and Orion · potato like potato puffed food due to product packaging content involving false propaganda was fined $ 50,000 for the business sector as a typical case impressively announcement.
For trans fatty acids in food packaging labels, national food safety standards January 1, 2013 implementation of the pre-packaged food nutrition labels General clearly states, such as food ingredients containing or production processes used hydrogenated or partially hydrogenated oils, must be labeled trans fatty acid content in the Nutrition Facts food label's. The rules also said that if 100g of food trans fatty acid content of equal to or less than 0.3g can be labeled as 0, in other words labeled 0 products that are not necessarily free of trans fatty acids.
'No' can be used, or 100% excluding '0 'to mark, that' content is 0 'and '100% free' is the same thing, so the publicity is not illegal. Orion public relations manager Zhang Xiaoyan made explanation to Beijing Daily Reporter.
However, the food and beverage industry, strategic marketing expert Xuxiong Jun pointed out that because the state earlier, If 100g Orion products of trans fatty acids is indeed less than 0.3g, '0 trans fat 'label is no problem, but in the food ingredients content labeling in this kind of 'content 0' does not equal '100% free '. Xu Xiongjun also stressed that if the 100g product contains 0.2g of trans fatty acids can also be labeled as content of 0 , so Orion's explanation does not allow consumers to be convinced. Now many brands to grab everyone's attention, even at deceive consumers, which has been commonplace in the product propaganda.
Trans fatty acid is an unsaturated fatty acid, primarily from the partially hydrogenated vegetable oil. Survey shows that long-term intake can thrombosis, affect the development, reducing memory, easy to gain weight, and even lead to coronary heart disease.
National Food Safety Risk Assessment Center experts made it clear that, with the economic and social development and lifestyle changes, the consumption of processed foods containing trans fatty acids also increased, cooking with vegetable oil consumption is increasing, so the industry, government , the scientific community and consumers should be given proper attention, can not be considered uneventful.
According to Orion introduction, has now started its label changes to 0 trans fatty acids. (Reporter Zhaoxiu Jing)
Source: Blazing Security